© 2016 Peace. Love. Marketing. (and lots of caffeine) by Urban Undercover Brand Architects

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November 27, 2017

The secret to successful marketing is to showcase the real-world end result of your product or service.

No one is interested in the “look at me” approach.

Stop talking about your product and, instead, SHOW what your product does to improve the life of the end user.

Stop s...

February 22, 2017

We can’t stress enough how much of an impact a quality brand identity has on your business. This includes everything from the photography choices, color palette, logo and other design elements. Don’t undervalue the role that this “look and feel” has on your business....

February 1, 2017

One exercise every business needs to do when developing their brand: create a Onliness Statement.

WHAT IS AN ONLINESS STATEMENT?

Think of it as a longer version of your elevator pitch. 

It  is made up of a formula that includes the What, How, Who, Where, Why and When...

January 27, 2017

Humor is a powerful tool. If you do it right, you can use humor to propel your marketing and branding to epic heights.

It can potentially help you win the hearts of your audience.  Infusing humor into your brand messaging can elevevate the awareness of a small, no name...

January 24, 2017

Whether you are a new brand or an established brand, building a Social Media presence from the ground up, may seem like an overwhelming task.

Knowing how important it is to have a Social Media presence...

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November 27, 2017

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