Branding Mistakes To Avoid
We can’t stress enough how much of an impact a quality brand identity has on your business. This includes everything from the photography choices, color palette, logo and other design elements. Don’t undervalue the role that this “look and feel” has on your business. Good design builds trust. Without consciously acknowledging it, the design of a website, business card or advertisement impacts our initial impression of a business. For instance, dated graphics or poor design ca
a branding exercise : the onliness statement...what's your ZAG?
One exercise every business needs to do when developing their brand: create a Onliness Statement. WHAT IS AN ONLINESS STATEMENT? Think of it as a longer version of your elevator pitch. It is made up of a formula that includes the What, How, Who, Where, Why and When of your business, and all put together makes up what makes you different to your competitors. The Onliness Statement concept was originally developed by Marty Neumeier in his brand strategy book, 'Zag'. In an age