Branding Mistakes To Avoid
We can’t stress enough how much of an impact a quality brand identity has on your business. This includes everything from the photography choices, color palette, logo and other design elements. Don’t undervalue the role that this “look and feel” has on your business. Good design builds trust. Without consciously acknowledging it, the design of a website, business card or advertisement impacts our initial impression of a business. For instance, dated graphics or poor design ca
a branding exercise : the onliness statement...what's your ZAG?
One exercise every business needs to do when developing their brand: create a Onliness Statement. WHAT IS AN ONLINESS STATEMENT? Think of it as a longer version of your elevator pitch. It is made up of a formula that includes the What, How, Who, Where, Why and When of your business, and all put together makes up what makes you different to your competitors. The Onliness Statement concept was originally developed by Marty Neumeier in his brand strategy book, 'Zag'. In an age
humor infused marketing is no joke...or is it? ;-)
Humor is a powerful tool. If you do it right, you can use humor to propel your marketing and branding to epic heights. It can potentially help you win the hearts of your audience. Infusing humor into your brand messaging can elevevate the awareness of a small, no name company's exposure within its industry. In order to capitalize on this tactic, you need to come up with a game plan that allows you to hit the sweet spot. By taking the right approach, you can achieve some hi
get social : building a social media presence from scratch
Whether you are a new brand or an established brand, building a Social Media presence from the ground up, may seem like an overwhelming task. 2.8 billion people were using social media by the end of 2016 Knowing how important it is to have a Social Media presence....we have simplied it for you into 4 easy steps... step 1: why Defining your “why". Many businesses choose to ignore this first step. Don't. The "WHY" is your foundation. It's WHY your brand actually matters. WHY