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Whether you are a new brand or an established brand, building a Social Media presence from the ground up, may seem like an overwhelming task. 2.8 billion people were using social media by the end of 2016 Knowing how important it is to have a Social Media presence....we have simplied it for you into 4 easy steps... step 1: why Defining your “why". Many businesses choose to ignore this first step. Don't. The "WHY" is your foundation. It's WHY your brand actually matters. WHY