Humor is a powerful tool. If you do it right, you can use humor to propel your marketing and branding to epic heights.
It can potentially help you win the hearts of your audience. Infusing humor into your brand messaging can elevevate the awareness of a small, no name company's exposure within its industry. In order to capitalize on this tactic, you need to come up with a game plan that allows you to hit the sweet spot. By taking the right approach, you can achieve some highly important goals, including building valuable rapport and boosting your brand reputation.
Why is humor so effective?
Humor forces people to lower their defenses. Let’s face it. Many people are skeptical when it comes to advertisements.
We’re so used to a constant barrage of ads, we tend to close ourselves off from hearing their messages. Humor works well because it catches people off guard....they will unexpectantly find themselves laughing and amused with the hilarity of a situation. In turn, this often reduces their skepticism, and there’s a bit more openness to hearing your marketing message.
It all starts with YOUR demographic
Humor is subjective. What may be funny to a millenial may be offensive to someone in their 60s. For this reason, it’s critical you fully understand your audience and come up with an approach they’ll find legitimately funny.
The key is to come up with an angle that your specific audience is likely to respond to.
You don’t need to worry about pleasing everyone, but it’s absolutely essential to create the right humorous content that’s going to capture the attention of your brand's main audience.
Humor needs to align with your brand identity.
It needs to reflect what your brand is all about. That’s why their humor-centric ads hit just the right note. The ads align perfectly with their brand identity, and people have responded positively.
Humor brings us closer together and can make your brand more relatable to your audience. When people are entertained, they can build a connection to your brand they didn’t have previously. Your company will bring a smile to their faces and your brand will be remembered with all things good. You want people to feel good about your company, right? Heck yeah! :-)
Humor leads to sharing.
Think about it. What’s some of the most shared content on social media?
It’s stuff like crazy cat videos and ridiculous memes. Almost all marketing has the ulterior motive to convert. Everyone knows this. To create something just for fun is a way to be completely selfless, and your followers will recognize this. Delight your followers, just because you can! Make them laugh, and they are likely to tell a friend, or to share on social media.
1. Make it Memorable
We love to laugh. Things that make us laugh emotionally engage us and make us feel good which is why we remember them.
2. Make it Shareable
There are many things that make content shareable. Among the most important and perhaps least used, is humor. Humor first and foremost must work well with your brand’s voice. And if you can pull it off, you’ll find that your content will get more shares, likes and comments.
3. Make it Likeable
By infusing humor into your marketing efforts, you make your brand more accessible, more understandable and more likeable. Knowing who your target audience is, is of primal importance and being able to reach them using brand wit is an art.
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